Rooted in design.

Fuelled by intuition.

Here to help you build a brand that attracts with ease and grows with intention.

A Letter From Karen

Dear Dreamer,

For most of my life, I’ve felt a little… untethered.
I flitted between jobs, roles, paths — searching for something that felt like mine. Something with meaning. Something that stuck.

But nothing truly landed.
Because I wasn’t just chasing a career — I was seeking alignment.

Living with a genetic heart condition has taught me how fleeting life can feel, and how vital it is to create from a place of presence, not pressure.
For so long I thought I had to force success. To prove I was capable. To find “the thing.”

And yet, it wasn’t until I stopped trying to fit into someone else’s version of success that I began building something that felt like home.

Sour Cherry Creative was born from that moment.
A quiet, powerful shift. A reclamation.
A space where creativity meets clarity — where design holds meaning and business can feel expansive, not exhausting.

This isn’t just a studio that builds websites.
It’s a space for becoming.
A place where we design with intention, honour your voice, and create online homes that attract what you’re calling in.

I believe life is about growth.

That there’s space for all of us — not just to survive, but to thrive.
And that when you build your business from a place of alignment, freedom, and trust… everything changes.

So if you’ve felt lost, scattered, or unseen — I see you.
If you’re ready to be expressed online in a way that actually feels like you — You’re in the right place.
And I’m so glad you’re here.

With love and wild possibility,

Karen, Founder of Sour Cherry Creative

About us

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Days of exhibition

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UX-research portfolio

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Everyday concepts

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Design studio

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Meet Karen

Hybrid designer–developer | Story-led brand builder |Coffee-fuelled creative with a thing for beautiful flow

💭 What I Believe
Your website should feel like you — not just function.
Strategy and intuition can (and should) coexist.
Design is energy. When it’s aligned, it attracts with ease.
Branding isn’t about being louder — it’s about being clearer.

🍒 Quick-fire Cherry Bits
Star sign: Gemini — dual-brained, multi-passionate, and always thinking in layers
Coffee order: Flat white – always

Dream day: Fresh sourdough, good coffee, a moodboard sprint, and a spontaneous flight to somewhere new.
Design vibe: Bold, grounded, slightly rebellious — like a cherry with an edge
Can’t live without: Figma, a good book, my passport, and a good playlist.
Fun fact:I live for deep chats and beautiful design — but don’t ask me to pick just one colour palette.
I’ve learned to stop running from my duality and start designing from it.

Why I’m Here
To help you build a brand that feels like home, looks like art, and works like magic.
In a world that tries to dull your sparkle, I want to showcase it to the world and let you shine.

I started this studio because I wanted freedom.
Not just to choose where I work (though I’m definitely the type to design from a café with good croissant and strong Wi-Fi).


But freedom to show up as myself.
To create meaningful work.
To connect with people who just. get. it.

For me, success isn’t just a number or a client list — it’s a feeling.


It’s clarity, alignment, time spaciousness, and the ability to say:
“This is mine. I built this on purpose.

And I believe you deserve that, too.

At Sour Cherry Creative, I design with the whole person in mind — not just your offer, but your energy.


Not just what you sell, but what you stand for.
I need to dig deep to find out what is most important to you. Why you do what you do.

Growth should feel spacious
Wealth should feel aligned
Success should feel like you

This isn’t about pushing harder.
It’s about building something magnetic from the inside out — where clarity, confidence, and creative freedom lead the way.

Because the most impactful brands aren’t the loudest.
They’re the truest.

My Philosophy

Karen Derbyshire

Karen is a UK-based digital entrepreneur and designer who believes business should feel as good as it looks. After years in travel retail and teaching, her path shifted when a genetic heart condition — and her mother’s cancer diagnosis — reframed her perspective on success. She realised freedom, purpose, and creativity were worth more than routine.

From that turning point grew Sour Cherry Creative, a studio dedicated to building websites and brands that feel aligned, elevated, and deeply connected. Rooted in manifestation, growth, and authenticity, Karen is creating a business that reflects her values — and a life designed on her own terms.

about us

How to make art that people really care about

News & art tips

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Useful for everyone

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Interiews

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Europe exhibitions

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our team

Team members

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Monica Lang

FWA Awards

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Anne Smith

Art Director

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Tomas Mane

Designer

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CEO

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Jack Jones

Designer